In order to bring to life Facebook’s ‘Grow Your Business Summit’ keynote, design agency Dynamite brought on board Divya Gopalan of Gunpowder as Creative Director to helm the project. This was Facebook's last virtual event before rebranding to Meta.
Facebook GYB Summit
CREATIVE DIRECTION
The project underwent a very committed discovery phase, which involved thorough research and understanding of the small businesses that were to be featured at the summit. This was imperative in order to flesh out their stories in various forms.
After weeks of pre-production with the team, which involved scriptwriting and equipping ourselves with the nitty gritties of recording a virtual event, we assembled crews to shoot in over 10 cities across India over a span of 4 weeks.
DISCOVERY PHASE
A critical aspect of the keynote was the opening film, an inspiring piece that sets the tone for the entire event. What we wrote and created was a film that travels the lengths & breadths of the country to really find the germ of the entrepreneurial spirit, and how it is powered by social media platforms. It was key that this film left the viewers & emerging entrepreneurs with a sense of empowerment, a showcase of success stories that really captures the enterprising spirit of an emerging India.
OPENING FILM
Client: Facebook
Writer & Creative Director: Divya Gopalan (Gunpowder)
Director: Bosco Bhandarkar
Production: Dynamite Design