The project, commissioned by TV & digital platform Discovery, aimed to create a compelling and respectful brand identity for an online channel called Veer, dedicated to showcasing the valor, sacrifices, and achievements of the Indian Armed Forces. The brand serves as a platform to educate, inspire, and engage the audience while fostering a sense of patriotism and appreciation for the armed forces.
Veer
BRANDING & PACKAGING
The VEER logo had to be memorable and symbolic, reflecting the essence of the Indian Armed Forces. The logo unit integrates the honorary badges with bold fonts. Develop a colour scheme that resonates with the armed forces and is professional and visually appealing aesthetic.
LOGO DESIGN
The VEER logo was put to motion, with a commanding sonic identity to match it. The final letter ‘R’ symbolises the last line of defence that shields any incoming attack.
LOGO IDENT
We designed and produced branding assets, captivating video introductions and motion graphics that can be used in videos and promotional materials. We also created motion idents.